Model wearing 718 area code tee — NYC streetwear
Area Codes

Rep your city.

EIPD flagship tee close-up, puff print
Flagship

EIPD — Everyday Is Pay Day

Trap Tour vibe — crowd texture and stage lights
Trap Tour

Limited stops. Limited stock.

Collection: ATL IS MY TRAP

The ATL IS MY TRAP Collection by NY IS MY TRAP captures the unapologetic grind and unmatched flavor of Atlanta street culture.
From bold graphic tees to trap-approved hats and essentials, every piece in this drop represents the raw hustle of the South. Inspired by ATL's legacy of independence, innovation, and ambition, this collection speaks to those who stay getting it — rain, shine, or traffic.

Crafted with comfort, drip, and street-certified detail, this is for the ones who move with purpose and talk with pride.
From Zone 6 to Bankhead — this is Atlanta, stitched and styled.