Model wearing 718 area code tee — NYC streetwear

NY IS MY TRAP® — NYC Area Code Hoodies & Streetwear

Your City. Your Story. Your Trap.

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EIPD flagship tee close-up, puff print

EIPD — Everyday Is Pay Day Oversized Tee

Built for hustlers who make every day count.
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Trap Tour vibe — crowd texture and stage lights

Trap Tour Collection — Limited Drops, City by City

Every city has a story. Every stop has a trap.
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ATL IS MY TRAP

The ATL IS MY TRAP Collection by NY IS MY TRAP captures the unapologetic grind and unmatched flavor of Atlanta street culture.
From bold graphic tees to trap-approved hats and essentials, every piece in this drop represents the raw hustle of the South. Inspired by ATL's legacy of independence, innovation, and ambition, this collection speaks to those who stay getting it — rain, shine, or traffic.

Crafted with comfort, drip, and street-certified detail, this is for the ones who move with purpose and talk with pride.
From Zone 6 to Bankhead — this is Atlanta, stitched and styled.