
YOUR CITY. YOUR TRAP. YOUR UNIFORM.
THIS AIN'T JUST FASHION - IT'S A FEELING. BORN IN THE BRONX. NY IS MY TRAP IS A MOVEMENT FOR GO-GETTERS WHO TURN hustle INTO STYLE-WHETHER YOU'RE FROM NY, ATL, LA OR BEYOND - REP YOUR TRAP, YOUR JOURNEY, YOUR GRIND.
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Cold streets, hot hustle. This snapback reps Chicago’s grind, pride, and power from the South Side to the skyline.
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West Coast royalty in every stitch. From Crenshaw to Fairfax, this snapback speaks LA street culture fluently.
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Southern grit meets street authority. This snapback reps Atlanta’s hustle, heritage, and raw energy.
NY IS MY TRAP IS FOR ANY AND EVERYONE WHO TURNED NOTHING INTO SOMETHING NO HANDOUTS JUST HUSTLE + MUSCLE . OUR EXISTENCE IS A REFLECTION OF POTRAYING YOUR MINDSTATE THRU CLOTHING. WE STAND TO LET THE PEOPLE KNOW AS LONG AS YOURE TAKING CARE OF THE FAM BY ANY MEANS WHEREVER YOURE AT IS YOUR TRAP.
Harlem’s own. Legend of The Diplomats. Juelz Santana steps out in the iconic “NY IS MY TRAP” hat — repping the city that raised him. This video captures raw street energy, timeless swagger, and a living piece of hip-hop history. When Santana wears it, it’s more than fashion. It’s a statement.
Harlem legend Freekey zeeky of the iconic 730 Dips steps out in our exclusive NY IS MY TRAP® x 730 Dipssnapback, repping the real New York with unapologetic energy. From the block to the booth, Reeky brings Harlem's raw spirit to this limited-edition drop — a fusion of streetwear and certified hip-hop history. This isn't just a collab — it’s a co-sign from Uptown’s finest.
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nymt collection.
Where streetwear meets statement, the NY IS MY TRAP® collection is built for those who hustle in style and treat their clothing like a uniform. Featuring premium snapbacks, hoodies, and tees, each piece reps the culture, energy, and edge of New York City and beyond. This is more than a look — it’s a lifestyle. Rep your city. Own your trap.